Choose roles, not random colors
Premium palettes are organized by roles so every design stays consistent and scalable.
- Primary: your main identity color
- Accent: highlights and CTAs
- Neutrals: background, borders, text tones
Contrast is premium
Readability is non-negotiable. If your text and buttons lack contrast, your brand feels weak and unprofessional.
- Check text contrast on light and dark backgrounds
- Avoid light-grey text on white backgrounds
- Avoid neon accents that ruin hierarchy
Print vs web: keep it consistent
Colors can shift in print. Keep a print-safe equivalent and do proofing on important jobs.
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