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Backups 101: what to back up, how often, and how to test restores

A backup you can't restore isn't a backup. Here's the simplest strategy that actually protects a business website.

Jan 20263 min readIfeanyi Ejidike

The short answer

A backup you can't restore isn't a backup. Test the restore, not just the backup.

Cloud and server imagery representing backups and safe data storage.

What you must back up

A proper backup covers more than website files. Business sites rely on stored data.

  • Database (content, users, submissions).
  • Uploads and media folder.
  • Critical configuration, stored securely.

How often to back up

Match backup frequency to how often the site changes.

  • Daily: ecommerce or active content sites.
  • Weekly: brochure sites with occasional edits.
  • Before and after major updates or redesigns.

Test the restore

A backup you can't restore is useless. Periodically test a restore on a staging environment. The moment you need the backup is the wrong moment to discover it doesn't work.

Frequently asked

Where should backups be stored?

Off the server. A backup on the same server as the site is lost when the server fails. Store at least one copy remotely.

How do I test a restore without breaking the live site?

Restore to a staging or local environment. If the site loads and forms work, the backup is valid.

IE

Ifeanyi Ejidike

Creative Director & Lead Engineer, Gravity Concepts

Writes from real client work — branding, print, and production-grade web builds for ambitious businesses.

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