Why the range is so wide
Two quotes for the same brief can differ by a factor of ten. That isn't because one studio is overcharging — it's because they are quoting different jobs. A website is not a single product. It is a scope: pages, functionality, content, integrations, hosting, and support.
The published starting point for a Gravity Concepts web build is ₦120,000. That buys a focused landing page or a small multi-page site with production-grade code, SEO foundations, and a post-launch support window. A larger build — ecommerce, dashboards, custom integrations — moves well beyond that, because the scope is a different job.
What actually drives the cost
The number at the bottom of a quote is determined by these variables, in roughly this order:
- Number of pages and templates.
- Custom functionality (forms, dashboards, payments, integrations).
- Content readiness — whether copy and assets already exist.
- Performance and accessibility requirements.
- Hosting, maintenance, and post-launch support.
What cheap quotes hide
A quote that undercuts the market isn't cheaper. It's a different job. The scope is usually smaller, the documentation is usually absent, and the maintenance is usually not included. The first year looks cheap. The second year is where the cost shows up.
The pattern is predictable: a plugin update breaks the site, the original developer has moved on, and the fix costs more than the difference in the original quotes. Cheap doesn't fail immediately. It fails quietly — then expensively.
How to compare quotes properly
Don't compare totals. Compare scopes. Ask each provider the same questions:
- What exactly is included — pages, functionality, content, support?
- Who owns the code and the hosting?
- What happens after launch if something breaks?
- What is the response time for support?
What to do next
If you're comparing quotes, send the brief and we'll tell you what's actually in scope — including what the cheaper quote is leaving out. The point isn't to win on price. It's to make the comparison honest.
Frequently asked
Why do some agencies charge so much less?
Because they're quoting a smaller job. Template-based builds, minimal content, no documentation, and no post-launch support cost less to produce. The price is real — so is the reduced scope.
Is ₦120,000 enough for a professional website?
It's enough for a focused landing page or a small multi-page site with production-grade code and SEO foundations. Larger builds — ecommerce, dashboards, custom integrations — require a different scope and a different budget.
Should I pay 50% or 70% upfront?
A 50/50 structure is common and fair. Anything significantly above 70% upfront usually signals cash-flow pressure rather than project confidence.
Ifeanyi Ejidike
Creative Director & Lead Engineer, Gravity Concepts
Writes from real client work — branding, print, and production-grade web builds for ambitious businesses.
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